Digital business development

In development projects, customer organisations are thoroughly surveyed, points of improvement are located, and the necessary procedures for fixing them are defined. The objective is to allow the customer to procure the maximum amount of money from online channels.

Did you know that worldwide B2C e-commerce sales amounted to more than 1.2 trillion US dollars in 2013? 40 percent of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices, which amounts to more than 1 billion online buyers and is projected to continuously grow. Revenue in the e-commerce market amounts to mUSD 1,048,023.8 in 2015, and is expected to show an annual growth rate of 11.3 %, resulting in a market volume of mUSD 1,790,050.9 in 2020.

The latest European Consumer Scoreboard reveals e-commerce potential that has yet to be discovered. E-commerce is, in fact, an underdeveloped market within Europe.

In other words, the evolution of e-commerce moves in a direction that differs from other retail trade, where figures have recently been less than pleasant.

The internet is increasingly used for purchasing, and it is an important source of information for many potential customers. It offers dazzling business opportunities through data utilization, for example, for understanding consumer behaviour. The digitalization of different operations can also yield significant cost savings.

The significance of the internet cannot be ignored, particularly in commerce. It is certainly not lucrative to do so, if the goal is to make more money instead of letting it go to waste due to ineffective modes of working.

The goal of development projects is to make sure that the customer’s operations and tools support the utilization of the online channels to the maximum. An organization tuned to the demands of online business operations is cost-effective, maximizes the profit from online channels and supports growth.

Put plainly: the goal is to make more money for the customer.

What we offer

The projects identify and attempt to fix problems in e.g. the following areas:

  1. Strategy. E-commerce can no longer have a separate strategy, but the company must understand what the consumer’s purchase funnel is like currently. Omnichannel shopping is The Thing right now. This signifies a seamless service experience, regardless of which device is used. In other words, online serves brick and mortar shops, which in turn serve online stores.
  2. Processes. Things may be done the wrong way or cost-inefficiently. For example, the wrong system choices can slow things down. Omnichannel companies (operating in several channels online and offline) may experience problems with processes not sufficiently supporting online business purposes.
  3. Vendors. If the group of vendors is very scattered, the big picture easily disappears. One can and often should buy from several vendors, but the customer always has to retain the overall picture.
  4. Tools. Is the customer able to truly utilize the tools that are in use, or are they being uselessly paid for? Marketing tools and different e-commerce plugins can be examined here.
  5. Customer Relationship Management. Which CRM system is in use? Is customer data being used to its full potential? The value of e-commerce is calculated not only by sales, but also customer accounts: the register size, and the activity and commitment of customers.
  6. Marketing. What procedures have been made? What goals have been set for marketing? How can marketing be made more effective? How is marketing measured?
  7. Staff Skills. We provide evaluations for personnel skills and their improvement, which the customer can easily use for evaluating any shortcomings in staff skills and training needs.

How do we proceed?

Projects typically advance in the following way:

  1. We survey the organization, systems and processes to find out if they support business development purposes, or if there is something that needs to be done. Usually there is, which is why the project has been started in the first place. For auditing, we request information from the customer regarding the systems used, partners, processes, personnel and the use of resources. We often work on location to observe operations and interview people. We also typically perform a market review to survey the customer’s potential in the local market and possibly internationally.
  2. During the documentation phase, we register current customers, tools, resources, working methods and possible problem points.
  3. Finally, we draft a suggested action plan, such as tools that can be changed and processes that can be developed.
  4. Cooperation often continues through other services, such as marketing or content development.

For whom?

Usually our customers struggle with different choices relating to tools and systems to achieve growth targets. Often the systems that are already in use can help to attain hoped results, once their possibilities are thoroughly surveyed. Occasionally different systems are chosen and new ones created.

We call the ensemble of systems in use the e-commerce ecosystem. In projects, we ensure that the ecosystem is as it should be and develop processes together with the customer to support its utilization.

Whether the company is large or small, the ecosystem and its related processes provide the path to a successful business. Small companies have small needs, but as their business grows, they grow too. Large ones often have all the components they need, but processes and utilizing the systems have often received less attention.

Why Omni?

Our expertise in digital business is solid, one that few companies in Finland can match. In addition to consulting, we have first-hand experience in establishing online shops and running them.

We are vendor and system independent. This means that we do not take a stance on which procedures should be asserted with each vendor (unless the customer wishes this!), and we don’t push any individual systems to our clients. We are prepared to cooperate with all kinds of partners. What matters is that the platforms and tools make sense from the point of view of the customer’s needs, and that the big picture is managed well.

We have extensive technological experience, which enables us to deliver systems for small-scale projects and participate in web service development. Our subsidiary Nord Software provides us with the possibilities for larger-scale software development.

Interested in hearing more about business development? Do not hesitate to contact us!

Jouni Wahalahti, Head of eCommerce Development
Mob. +358 40 551 8528
[email protected]
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